I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
Business Proposal for a Men’s beauty salon
P
- Economical assistance for fair and expo
concerning men’s beauty
Tax cut for the franchises
Encouraging Beauty Industry Law
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S
Increase in the men’s interest in
beauty due to the media
“The groomings” :
men who wear light casual make-up &
care about appearance
- Appearance of the beauty pro
Effectiveness: “You can change your image only when you change your body, skin, and fashion altogether”.
IV. Studies on our customers, competitors, and collaborators
1. Customers: Analyses on the target customers
Segment Age Profession Characteristics
1 20-25 University students - Especially, freshmen & discharged soldiers are interested in their appearance
- Most of them are tech-
Terms of cosmetics
Emollients: Substances that smooth and soften the skin.
Emulsion: A blend of oil and water into a single smooth product.
Solvents: Substances, such as alcohol or water, which dissolve other ingredients.
Vehicle: The base that carries the active ingredients.
Why people usewhitening cosmetics?
Greater acceptance of light skin than dark skin
A mark of be
whitens and seems solid like a wall.
CUT TO BLACK
Sc 8 EXT UNDERWATER BEACH DAY Sc 8
Under water a long boat passes overhead, its oars breaking the
surface.
Sc 9 EXT BEACH DAY Sc 9
Amidst a riotous sea a woman, ADA, is carried to shore on the
shoulders of five seamen. Her large Victorian skirt spreads across the
mens arms and backs, on her head a black bonnet, around her neck her
pad and pen.
whitening, wrinkle reduction etc: a
Japanese secret of beauty (Pietra)
What happened in China?
14 September 2006, Guangdong Bureau of Inspection and Quarantine (GDBIQ) found most of the SK-II products contained Chromium and neodymium Heavy metal.
cancer causing substance Chromium causes skin disease.
Neodymium causes irritation of eyes and if inhaled may cause lung cancer First investiga
think white skin affect feminine image, 74.3% people think white skin looks young and 64% people think white skin is a symbol of beauty. Like this, white skin has significant effect on the appearance. Thus a lot of product to satisfy consumer's desire to have white skin is released. Therefore, after the using of the product called Melaclear, we would like to determine effect of the product.
Japan
No management
Lessen Side Effect
No Marketing
DermarWhite SWOT
Strengths
Better Effectiveness
Proven Product in Japan
Convenient to eat
Weakness
Low Awareness
Higher price than others
The wrong marketing strategy
Opportunity
Huge Beauty treatment market
Increasingly Interest
Rich Target
Threats
Instability market
Many Competitors
Low-priced Skin- equipment